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DeMarco Design

Lisa DeMarco | Graphic Designer & Creative Consultant

Process & Methodology

With each new assignment, Lisa works closely with her clients to set objectives for the target audience, desired outcomes and specific call to actions. Not one to simply take an assignment at face value, you can expect her to ask in-depth questions, offer innovative suggestions and provide professional recommendations to elevate the desired outcome. Each assignment will be guided by mutually agreed-upon deadline schedules, with large projects detailed in incremental stages. Regular reporting and communication will facilitate the success of each assignment.

Every project or “design challenge” follows this process:

1) Project Intake – Meet with client to identify and understand the project goals and parameters.

It is key at this stage to determine:

• Who is your target audience?

• What is the message you want them to receive?

• How do you want them to respond?

2) Review – Client-provided content, image files, brand guidelines, and other materials will be examined carefully to identify any additional input needed.

3) Creative Brief – A written summary will be provided to the client detailing the parameters, goals, required deliverables, and incremental stage deadlines for both parties. Agreement to the Creative Brief will ensure expectations and final deadlines are met.

4) Research & Brainstorm – As part of the design process, internal research will be conducted to fully understand the scope of the project and to determine the best solution to the design challenge.

5) Layout Presentation – The proposed design concept and layout will be provided electronically in pdf form.

6) Refinement – Two rounds of edits and client input will be gathered and incorporated into subsequent proofs. The final proof will require client authorization for approval to proceed with production.

7) Deliverables – Final end product files will be provided to the client or coordinated with third-party vendors as directed by the client. The client is responsible for negotiating with and payment of third-party vendors.

An active subscription to Adobe Creative Cloud ensures the latest software versions of InDesign, Photoshop, and Illustrator will be used to generate design work. Hi-res print pdfs will be generated through Adobe Acrobat.

Lisa DeMarco is a talented designer

Her beautiful and creative work has elevated my program’s campaigns. Some of our campaigns have won local and statewide awards. I could go on and on about her talent, but her biggest asset is teamwork. She’s just an email or Zoom away with input and ideas that help direct and shape our team’s weekly project work. I have never worked with a graphic designer who was able to make on-call feel like imbedded staff — We literally consider her one of the team.

Karen Linehan
Business Outreach Manager
San Diego Unified School District

DeMarco Design
2024-01-05T14:39:35+00:00

Karen Linehan
Business Outreach Manager
San Diego Unified School District

Her beautiful and creative work has elevated my program’s campaigns. Some of our campaigns have won local and statewide awards. I could go on and on about her talent, but her biggest asset is teamwork. She’s just an email or Zoom away with input and ideas that help direct and shape our team’s weekly project work. I have never worked with a graphic designer who was able to make on-call feel like imbedded staff — We literally consider her one of the team.
https://demarcodesign.com/testimonials/lisa-demarco-is-a-talented-designer/

An Ideal Creative Partner

I’ve worked with Lisa for more than ten years and every project has been a true collaboration. I have rarely worked with a graphic designer who is so open to creative input and suggestions. She has unique ability to listen, absorb and then provide a creative approach to a marketing strategy. Her talent, combined with her unflappable demeanor make her an ideal creative partner.

Toni Robin
Owner, TR|PR San Diego

DeMarco Design
2017-11-03T23:41:34+00:00

Toni Robin
Owner, TR|PR San Diego

I’ve worked with Lisa for more than ten years and every project has been a true collaboration. I have rarely worked with a graphic designer who is so open to creative input and suggestions. She has unique ability to listen, absorb and then provide a creative approach to a marketing strategy. Her talent, combined with her unflappable demeanor make her an ideal creative partner.
https://demarcodesign.com/testimonials/432/

First-Class Work

I want to express my strong recommendation for Lisa DeMarco and DeMarco Design. For the past several years, Lisa has been actively involved in the development of brand images, logos and designs for the NTC Arts District at Liberty Station. She most recently completed our successful first identity piece to help visitors find their way throughout our 16 building district, home to 80 arts groups and artists. Her work has also extended to developing brochures and logos for public space galleries. Lisa is always prompt at meetings, listens thoroughly, provides advice, is realistic about deadlines and always produces first-class work.

Alan Ziter
Executive Director, NTC Foundation

DeMarco Design
2017-11-03T23:39:48+00:00

Alan Ziter
Executive Director, NTC Foundation

I want to express my strong recommendation for Lisa DeMarco and DeMarco Design. For the past several years, Lisa has been actively involved in the development of brand images, logos and designs for the NTC Arts District at Liberty Station. She most recently completed our successful first identity piece to help visitors find their way throughout our 16 building district, home to 80 arts groups and artists. Her work has also extended to developing brochures and logos for public space galleries. Lisa is always prompt at meetings, listens thoroughly, provides advice, is realistic about deadlines and always produces first-class work.
https://demarcodesign.com/testimonials/431/

My pleasure to recommend her to business colleagues

Lisa has been doing design and graphics work for me for almost five years.  She’s responsive, she meets deadlines, and she can be counted on.  She’s creative and reliably interprets visual concepts.  She has all the graphics and marketing tools available that I have needed. It’s been my pleasure to recommend her to business colleagues, where she has continued to do good work.

Peter Bridge
Business Development Director
Sun Country Builders

DeMarco Design
2018-01-09T16:20:43+00:00

Peter Bridge
Business Development Director
Sun Country Builders

Lisa has been doing design and graphics work for me for almost five years.  She’s responsive, she meets deadlines, and she can be counted on.  She’s creative and reliably interprets visual concepts.  She has all the graphics and marketing tools available that I have needed. It’s been my pleasure to recommend her to business colleagues, where she has continued to do good work.
https://demarcodesign.com/testimonials/my-pleasure-to-recommend-her-to-business-colleagues/

Above and Beyond Expectation

It is a joy to work with Lisa. She brings positive energy and professionalism to each of her projects. She balances client needs with her own design expertise to produce quality work and will go above and beyond expectations to see a project through.

Melissa Buckley
Program Associate, TRC Energy Services

DeMarco Design
2017-11-03T23:38:10+00:00

Melissa Buckley
Program Associate, TRC Energy Services

It is a joy to work with Lisa. She brings positive energy and professionalism to each of her projects. She balances client needs with her own design expertise to produce quality work and will go above and beyond expectations to see a project through.
https://demarcodesign.com/testimonials/430/

Pleased with Our Partnership

Lisa is a pleasure to work with in every sense of the word. She is professional, knowledgeable, trustworthy and extremely creative. She is very responsive to our timelines and consistently provides an excellent quality of work to us each and every time. We are very pleased with our partnership and can recommend her wholeheartedly and without reservation. DeMarco Design gets an A-plus from us!

Laura A. Tancredi-Baese, LCSW
CEO, Home Start, Inc

DeMarco Design
2017-11-03T23:36:42+00:00

Laura A. Tancredi-Baese, LCSW
CEO, Home Start, Inc

Lisa is a pleasure to work with in every sense of the word. She is professional, knowledgeable, trustworthy and extremely creative. She is very responsive to our timelines and consistently provides an excellent quality of work to us each and every time. We are very pleased with our partnership and can recommend her wholeheartedly and without reservation. DeMarco Design gets an A-plus from us!
https://demarcodesign.com/testimonials/429/

Consistently Delivers More than Expected

It is always a pleasure to work with Lisa as she consistently delivers more than I expect and I am always impressed with her creativity. She is one of the most delightful graphic designers I have ever worked with, is extremely accommodating and has never missed a deadline.

Julia Frampton Simms, APR
President, San Diego PR

DeMarco Design
2017-11-03T22:53:10+00:00

Julia Frampton Simms, APR
President, San Diego PR

It is always a pleasure to work with Lisa as she consistently delivers more than I expect and I am always impressed with her creativity. She is one of the most delightful graphic designers I have ever worked with, is extremely accommodating and has never missed a deadline.
https://demarcodesign.com/testimonials/426/

Comfortable Working Remotely

Lisa handles our most important projects and has been a dependable, creative and responsive resource as my business grows. I’m three time zones away and feel just as comfortable working remotely with Lisa as I would in person.

Nikhil Bahadur
Founder, Blue Nectar Spirits Company

 

DeMarco Design
2017-11-17T05:24:31+00:00

Nikhil Bahadur
Founder, Blue Nectar Spirits Company

 

Lisa handles our most important projects and has been a dependable, creative and responsive resource as my business grows. I’m three time zones away and feel just as comfortable working remotely with Lisa as I would in person.
https://demarcodesign.com/testimonials/comfortable-working-remotely/
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