Lisa DeMarco is the creative mind behind DeMarco Design, a boutique graphic design studio established in 1990 as a sole proprietorship. Lisa is an award-winning graphic designer committed to developing results-driven creative in both print and electronic platforms. She works closely with her clients to provide art direction, graphic design services, and full project management for a broad range of services including Brand Identity, Annual Reports, Brochures, Corporate Collateral, Web Design, Email & Social Media, Infographics, Package Design, Promotional Materials and Program Awareness Outreach. As a seasoned designer, Lisa is well-versed in translating her creative work to comply with established brand guidelines and regulations.
Lisa’s project history spans a wide range of sectors including education, healthcare, non-profit, arts & culture, energy efficiency, new construction, multifamily & affordable housing, destination, hospitality, and food & beverage. Her current client roster includes, among others, TRC Energy Services, NTC Foundation, ARTS DISTRICT Liberty Station, Home Start Inc., San Diego Housing Federation, and California State University San Marcos. Her work has been recognized with a Gold Hermes Creative Award and multiple honors from the National Apartment Association and the San Diego Press Club.
In addition to her own clientele, Lisa frequently collaborates with small boutique public relations and advertising agencies, including jsimms agency, TRPR San Diego, CHE Agency, and San Diego PR, serving as a “behind-the-scenes” extension of their own service offerings. She was the creative partner of the team that developed the Visit National City brand awareness campaign and the Explore South County Historic Heritage Driving Map. She played an integral role in researching, writing, and designing The San Diego Jewish Federation’s 2030 Project Report, an 18-page publication that documented the strides of a new initiative that brought young Jewish adults together to envision and create a strong Jewish community as part of a $1,000,000 fund-raising campaign. From 2003 – 2009, Lisa served as the Creative and Editorial Director for Living in Style Magazine. In this role, she was responsible for the corporate brand as well as the content, layout, design, and production of a full-color, glossy magazine and corresponding website. She credits this editorial design experience with fostering her ability to distill complicated information into a clear and concise message combined with compelling visuals to tell a story targeted to a specific audience. Other publication experience includes Bridal Bazaar Magazine, San Diego Family Magazine, San Diego Woman Magazine, and RentalOwner Magazine. Before starting DeMarco Design, Lisa was an Art Director with Melden and Melden Advertising. Prior to moving to San Diego, she spent three years at Cohen & Greenbaum Advertising in Chicago.
Certified through the California Public Utilities Supplier Clearinghouse and the State of California Department of Transportation, Lisa is also uniquely positioned to assist public utilities and government agencies meet their objectives and diversity goals. Her sub-contract with TRC Energy Services to provide marketing efforts on behalf of SDG&E’s Energy Upgrade California Multifamily program was renewed annually from 2013 through 2019. A national company, TRC has additionally contracted Lisa as part of their RFP response team to create infographics that convey complex concepts and complicated process flows for their own project proposals.