CLIENT: San Diego Unified School District, Facilities Planning & Construction: Business Outreach Program
DESIGN CHALLENGE: Create an event brand and corresponding promotional materials to generate engagement for the District’s annual Construction Expo after the decision was made to pivot to a fully digital event due to the COVID pandemic.
ELEMENTS: The promotional campaign featured ads, flyers, and social media posts. The three-day event was produced via Zoom and EventBrite and encompassed a digital event program, a stand-alone website, and PowerPoint presentation slides. Data from the successful event was packaged as a one-sheet infographic.
AWARD-WINNING CAMPAIGN: SDUSD’s 2021 Construction Expo recently won an EPIC Award for Graphic Design: Online from the California Association of Public Information Officials (CAPIO)