CLIENT: San Diego ART Matters
DESIGN CHALLENGE: Collaborate in reimagining a new name and brand for the San Diego Regional Arts & Culture Coalition. Established in the early 90s, the organization’s leadership determined through strategic planning that a new name and brand were needed to reflect its evolved purpose and mission of promoting, protecting, and preserving arts & culture in San Diego.
ELEMENTS: New logo and brand style guide, launch event PowerPoint presentation, swag including notepads, pens, and enamel membership pins, social media & website graphics, and infographics.
CREATIVE PARTNER: TR/PR Public Relations & Marketing
WEBSITE DEVELOPMENT: sdARTmatters.org by Aaryn.com
