CLIENT: California State University San Marcos, Center ARTES
DESIGN CHALLENGE: Create brand identity and corresponding promotional materials for ART=OPPORTUNITY, an Arts Literacy Initiative designed to raise awareness of the importance of arts education for children and teens.
ELEMENTS: Campaign spans print and electronic featuring print ads, social media, trolley wrap, 10 x 8′ photo backdrop, bookmarks, event fliers, signage, shirt wear, research-based card packs.
CREATIVE PARTNER: TR/PR Public Relations & Marketing