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DeMarco Design

Lisa DeMarco | Graphic Designer & Creative Consultant

OC Streetcar Activity Booklet

CLIENT: Orange County Transit Authority

DESIGN CHALLENGE: Develop and design an engaging Activity Booklet promoting safety and awareness of potential construction hazards associated with the new Streetcar tracks being installed for an audience of elementary school-age children. A cute avatar, Safety Sam, was created to share important information through a series of educational activities. A color system was developed to distinguish content presented in English and Spanish.

ELEMENTS: A 20-page saddle-stitched workbook.

SUBCONTRACTOR OF: Katz & Associates

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